I feel like people instinctively suggest to "raise your price" here because that's just what you're supposed to say nowadays. Yes, in most cases, a lot of people undervalue the value of their work, but as someone looking for this type of thing right now, I wouldn't pay more than $5/mo (or a $29 one time fee for something self-hosted). I just don't think adding tweets to my site is worth +$225/yr CAD in perpetuity.

OP should consider making a plugin for Shopify/Wix, etc. That would be more their target market anyway.

This is a really good point. In my case, I'm not suggesting a price increase because it's trendy. I'm suggesting it because I've run a low-dollar SaaS for > 10 years and I can say from experience that it's easier to lower the price than to raise it. Start high and find an audience who value it enough to pay your price.

> I wouldn't pay more than $5/mo (or a $29 one time fee for something self-hosted)

And that's awesome for you, and the millions/billions of people like you. Likewise, I think Figma is expensive (but I'm not a designer!).

But the Internet is big! A new company doesn't need that many customers to do well. It's smart to choose customers who value more heavily the problem you're solving. That's why there's Shopify $360/year in perpetuity and Magento for $20k+ per year in perpetuity and self-hosted WooCommerce for no licensing fee. And they are all able to be successful. Customers that value your problem are also the type who will suggest valuable brand extensions in the future.

I got the impression that this product is marketed toward businesses. If that's the case, keep in mind that $15/mo or $25/mo or $45/mo are all psychologically in the same bucket as expenses go, for most businesses. Even most solo operators aren't price sensitive to $10/mo for a business tool they have decided they want. Choosing $15 instead of $45 could literally mean you're leaving 2/3 of the value on the table. That's value that could have gone into e.g. acquiring customers, which typically has some monetary cost. (Customer Acquisition Cost & Churn are two very real costs that people tend to ignore when modeling these businesses. $15/mo definitely covers the servers, but does it cover Churn?).

The point is to pick your niche and pricing and do it deliberately.

(Also, look at some pricing psychology as I think $15 is probably not optimal from that perspective either.)

ps -- I could write another few pages about how you get a better class of customers (more engaged, better feedback, more tolerant of bugs in a new app, lower churn, etc.) at higher price points, but that's another topic.

It sounds like you don't think this tool is worth putting on your site. If you don't believe it will generate more than a few hundred dollars in revenue, would you clutter your site with it even if it were free?

I agree with you about everyone saying "raise your price" however, you can always move upmarket if you're B2B so I think pricing is generally dependent on your target market.

If OP is targeting solo operators (Effectively B2C), then I agree that the price seems exorbitant.

I see a lot of opportunity for this further upmarket though. I saw someone mention that this could be useful for agencies, and they do seem like an ideal customer. Funded startups seem like another ideal customer with more money in the bank.

+1 on raising the Pro price.

I’d also reconsider the ability to publish a wall from the Free plan — you can get a hell of a lot of value out of this product with a single wall, and pay nothing in return.

Two alternate approaches could be:

1) Give away less value. Generate the wall for a proof of concept, but keep it in draft until payment hits.

2) Get something in return. Badge the free wall with a Shoutout link/logo/“what’s this?” that can be removed by paying.

Interesting ideas. Thanks for these. We will look into it and implement accordingly.

Love it. This is some great feedback Ranuko. Definitely going to consider adding domain limitations on walls and adding agency pricing.