> type of design that I’d expect to see from Apple, more so than a Tesla
I think the opposite here honestly. Apple tends to do more simple initial rollout; saying features are bad/worthless/dumb until they have them in the second or third gen where they claim better implementation.
The biggest Tesla/Apple comparison to me is the network - Tesla SuperChargers are the walled-garden lockin. I bought an EV recently; and the ubiquity of SC's on my primary travel corridor pushed me to Tesla. I know there are lots of other charger networks out there; but Tesla's can use them; but the Ioniq likely won't be able to charge on the SC network for a fair while yet.
Why? It looks like yet another Volkswagen Golf on the outside. If it was actually something exciting like the Honda e, I might get it, but it looks like a very average hatchback.
I actually drive a GTI now so I like the blocky golf styling and the retro/cyberpunk look of the Ioniq5. The car is intended to pay homage to the old Hyundai pony coupe concept.
If you look at the Ioniq 5, this is exactly the type of design that I’d expect to see from Apple, more so than a Tesla. This may explain the discussion of a Hyundai apple partnership. Tesla has the worst parts of the Apple experience but they don’t yet have the quality and cohesion that makes people make that sacrifice and go all in on Apple.
The ioniq 5 has displays for side mirrors, unabashedly modern headlamps, front and rear sliding seats and console, vehicle to grid able to power large appliances, augmented reality heads up display, automatic lane change, parking, and other self driving features, an instrument cluster display (headphone jack?), and best in class rapid charging. Hyundai rethought the car in the context of EVs and has done some useful things like extending the wheelbase to grow the size of the cabin.
When you compare it to the egg like Tesla Model Y, I think the Hyundai shows a more cohesive design, offers more useful features and will be a better car overall. They also have real dealerships and the possibility of maintenance, and provide a warranty better than all other manufacturers.
Tesla definitely has a much stronger brand than Hyundai, but that will change as more people see cars like the Ioniq 5 on the road.