It’s actually a CUV, the number one selling type of car in the US, and is much larger than a Golf. The ride height is lower and The wheelbase is stretched which makes it look smaller than it is. They also have the kia ev6 which is a more organic type of design on the same platform.

I actually drive a GTI now so I like the blocky golf styling and the retro/cyberpunk look of the Ioniq5. The car is intended to pay homage to the old Hyundai pony coupe concept.