There was an article on the frontpage today about a fintech startup named pipe with url www.pipe.com. I really wonder how much investor money went in the domain.

Probably a lot.

I've been much more sympathetic to concerns about domain name brevity and pronounceability ever since I ignored those concerns for my personal domain - something I regret anew every time I have to tell somebody my email address over the phone.

So if you want to make a quick buck, you find a good domain name, build a fintech, use the investor money to buy your own domain and let the startup die out.

Or trademark a brand personally and rebrand your company to the trademarked brand by having your company "buy" it from you.

https://www.businessinsider.com/wework-ceo-gives-back-millio...