AS the private sector is already convinced, I don't see much problems there. There is only the remaining resistance in old fossil and nuclear with a small and desperate astroturf campaign (http://www.tmia.com/old-website/News/AstroTurf.htm). The energy issue in the always outraged population which became so prominent in the recent years is a tiny problem compared to what really drives them forward. Just hand them out their own solar collectors with some edgy claims on it ;)