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Re:Ask HN: AdSense alternatives without cookie banner? by eivarv on Monday March 08, 2021 @03:19PM (#26390952)
Contexual ads [0]. Alternatively anonymized analytics (i.e. you don't store personal data, IPs, do fingerprinting etc.)

And, as you might know, you're required to get permission before dropping any cookies that are not strictly required for the core functionality of the site (which does not include ads).

[0]: https://www.nytimes.com/2019/06/19/opinion/facebook-google-p...

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