Of course. But there is a difference between expecting someone to learn what it does, and why it does it, and expecting them to learn how to implement/modify it themselves.
People have work to do, work that has computers as a tool, not a goal. Lowering the bar from "Learn the exploits" to "Be careful and stay in the lines" is a Good Thing, imho.
Qubes provides an effective framework to say "This is how to use it, this is what you should be aware of, don't do this".
Serious security-seeking user needs to educate himself about how the computer and internet works, about operational security, pervasive tracking, typical attacks etc, not just use a product and call it a day. Only so educated user can decide if the Qubes with its benefits/drawbacks is worth it.