Summary: duckduckgo traffic seems to be increasing approximately exponentially for a while and as far as I can see the trend still continues.
This is extremely interesting, here are three thoughts:
- their are already profitable and have been for a long time already. This is probably very good money (operating costs probably scales slower than revenue)
- it means more search data for DuckDuckGo which will allow them to improve their engine
- it improves their position when they deal with partners (like Bing)
The whole point of DDG is that I do not want a hyper personalized search experience, which may lead to worse top results, but probably not stop me from finding what I want within the first page of results, which for me is a more than great trade off for protecting my privacy.
Even if it's barely usable, I'm tired of the constant tracking and ads. Anyways, Google is already so full of SEO spam that I usually have to type in "[search term] [relevant web site]", and even DDG can handle that.
Global market shares as of Feb. 2021 [1]:
* Google 92%
* Bing 2.69%
* Baidu 1.33%
* DuckDuckGo 0.64%
Alphabet made $182 billion last year, with a profit of $34 billion, making it the fifth most profitable private business in the world [2]. Much of that is off the back of search and AdWords.
[1] https://gs.statcounter.com/search-engine-market-share
[2] https://en.wikipedia.org/wiki/Alphabet_Inc.