Re:Deliveroo to offer 50M pounds of stock to customers
by TeMPOraL on Sunday March 07, 2021 @06:30PM
(#26380816)
Ghost kitchens can serve multiple restaurants simultaneously (as they do for the hipster food vans), and with a delivery service, they allow to decouple food brand from food production. Two vans or "restaurants" (brands) operating off the same ghost kitchen will need less cooks than if these two vans/brands made their own food separately.
Ghost kitchens are a good way for restaurant chains to expand by opening these types of kitchens for delivery only instead of having to open a full-blown restaurant at a premium.
For customers it does not matter that their Nando's (just an example, I don't know if Nando's do ghost kitchens) comes from a Nando's full restaurant or a Nando's ghost kitchen. It's exactly the same food and it creates the same number of jobs for people working in kitchens...
It's not Deliveroo that can decide that "Oh, Nando's do a good business here so let's create a fake one by ourselves...".
Now, on the other hand for independent restaurants Deliveroo (and other similar services obviously) can be a good way to expand their customers base by offering delivery without having to invest in the infrastructure.