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Re:NFTs Are a Dangerous Trap by cachvico on Sunday March 07, 2021 @04:13PM (#26379820)
It would be equivalent of Sotheby's starting a second brand competing with themselves, but yes.
Re:NFTs Are a Dangerous Trap by SideburnsOfDoom on Sunday March 07, 2021 @04:40PM (#26380042)
Sotheby's was founded in 1744 (1). They have a track record, a _brand_ to maintain.

Your average blockchain was founded recently, and have a lot less to lose taking the money and running, or popping up again under a new name, for a second go at the same shtick.

1) https://en.wikipedia.org/wiki/Sotheby%27s