It would be equivalent of Sotheby's starting a second brand competing with themselves, but yes.
Re:NFTs Are a Dangerous Trap
by SideburnsOfDoom on Sunday March 07, 2021 @04:40PM
(#26380042)
Sotheby's was founded in 1744 (1). They have a track record, a _brand_ to maintain.
Your average blockchain was founded recently, and have a lot less to lose taking the money and running, or popping up again under a new name, for a second go at the same shtick.
Ah, so they pinkie swear not to do it a second time?