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Re:Google’s FLoC Is a Terrible Idea by ehsankia on Friday March 05, 2021 @02:09AM (#26353771)
Today's average user comes to the internet for Youtube, TikTok, Twitter, Twitch, and maybe more "useful" stuff like Maps, Translate, Docs, or information like news, recipes, guides, etc.

None of this would be possible without ads. No one is going to pay for all that.

Re:Google’s FLoC Is a Terrible Idea by Ronsenshi on Friday March 05, 2021 @02:56AM (#26354082)
Ads are fine, it's the all-encompassing privacy-stripping tracking that is done to squeeze every bit of money possible.

All of the listed services will still be there, they just won't be making excess profits for their owners.

Re:Google’s FLoC Is a Terrible Idea by throwaway3699 on Friday March 05, 2021 @04:10AM (#26354674)
They would be shut down due to economic inviability. Targeted advertising is what makes these companies profitable in the first place.
Re:Google’s FLoC Is a Terrible Idea by account42 on Monday March 08, 2021 @09:54AM (#26386368)
Bullshit. Targeted advertising makes them more profitable.
Re:Google’s FLoC Is a Terrible Idea by ehsankia on Friday March 05, 2021 @08:18PM (#26364350)
> it's the all-encompassing privacy-stripping tracking

Which is exactly what FLoC is a step towards fixing. It may not be as perfect as not having any targeted ads at all, but it's a much better than the current status quo

As for targeted ads, I would argue that most advertising would be non-viable without it. Yes, something like Coca-Cola won't care, but your average small business owner who needs to target a specific niche will basically be unable to advertise it.

Imagine I build an app specifically for people into biking, or into animal crossing, or into some other small niche that's less than 0.1% of the population. How do you propose I grow my audience without any sort of targeting at all?

Re:Google’s FLoC Is a Terrible Idea by somedude895 on Saturday March 06, 2021 @08:48AM (#26367299)
Targeting != Profiling.

The cases you state can easily be marketed to using contextual targeting, e.g. displaying ads on biking websites or communities or individual pages that contain the keyword "Animal Crossing". All of that is already possible and doesn't require any data on the user.

Re:Google’s FLoC Is a Terrible Idea by account42 on Monday March 08, 2021 @09:53AM (#26386359)
> None of this would be possible without ads. No one is going to pay for all that.

Recipes and guides would not be possible without ads???

YouTube, TikTok, Twitter is mostly user generated content. You really can't imagine a world were hosting for user-generated content is not funded with ads???