This assumes that no one is hand wringing over Ford's marketing. I haven't seen as much of Ford's marketing as I have as Tesla's, so I personally have written as many words about it.

But I have the same concerns about all marketing that positions cars as being capable enough that people don't have to pay attention. Until we hit true Level 4 or Level 5 self driving cards, I'm extremely concerned about the public's perception that they don't have to operate a motor vehicle. *Especially* if the vehicle is capable of enough automated driving that the driver doesn't need to pay attention during most of the operation of the vehicle.

To your specific point though, I think in general the public would view something marketed at "autopilot" as more capable than something marketed as "co-pilot", despite the significant capability advantage that a "co-pilot" actually offers over an "autopilot" inside the cockpit of an airplane.