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A comment on Launch HN: Alinea (YC W21) – Invest in stocks you believe in. Parent comment

Re:Launch HN: Alinea (YC W21) – Invest in stocks you believe in by WORMS_EAT_WORMS on Thursday March 04, 2021 @12:50PM (#26345546)
Amazing. FWIW to the Alinea (YC W21) folks, I felt your name, branding/colors, and logo felt completely off and strange. Good time to change it up?

Edit: And fonts. Modern edgy logo font and the website complimentary font is a bit... Crayola. Not dogging on you all, I'm sure having this be a focus of your launch isn't fun for all your hard work. It's a really neat idea.

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Re:Launch HN: Alinea (YC W21) – Invest in stocks you believe in by atlasunshrugged on Thursday March 04, 2021 @01:31PM (#26346204)
Ditto on using this opportunity for a design and brand change, the purple is overwhelming and even the name for a mass market brand is tough IMO. Do you pronounce it Ah-lean-ah? A-lin-euh? A-lien-ah? Not obvious and if you're thinking about leaning on WOM its a tough word because people might hear it and google 'alina' and miss you entirely
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