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A comment on Why I can’t convince executives to invest in UX (and neither can you).
Good executives are primarily concerned about the performance of their organization (whatever that means).
Bad executives are primarily concerned about protecting their jobs (whatever that means).
Neither one gives a shit about what you're selling.
Find a way to incorporate whatever you're selling into the solution to their problem. In order to do that, you need 2 things:
1. Get them to define their problem.
2. Have something of value to offer as part of the demonstratable solution.
Many of us hackers are pretty good at #2, but in the B2B world, still need to get better at #1.
There are no comments on this comment yet.
Good executives are primarily concerned about the performance of their organization (whatever that means).
Bad executives are primarily concerned about protecting their jobs (whatever that means).
Neither one gives a shit about what you're selling.
Find a way to incorporate whatever you're selling into the solution to their problem. In order to do that, you need 2 things:
1. Get them to define their problem.
2. Have something of value to offer as part of the demonstratable solution.
Many of us hackers are pretty good at #2, but in the B2B world, still need to get better at #1.