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A comment on The Whole Web Pays for Google and Facebook to Be Free. Parent comment

Re:The Whole Web Pays for Google and Facebook to Be Free by Doctor_Fegg on Wednesday March 03, 2021 @12:45PM (#26331876)
> only the likes of Unilever could afford to run ads on TV and Newspaper

Yes, but there were plenty of other advertising opportunities for smaller businesses. Local papers. Specialist magazines. Local radio.

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Re:The Whole Web Pays for Google and Facebook to Be Free by bryan_w on Wednesday March 03, 2021 @06:41PM (#26336485)
Yes but the number of slots are limited with radio and print and a national brand would not hesitate to outbid a local business if it thought it could bring in one more customer.
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