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Re:The Whole Web Pays for Google and Facebook to Be Free by rightbyte on Wednesday March 03, 2021 @05:51AM (#26326846)
Ye there is a huge prize difference between what Youtube gets for you nominally watching the adds and what you have to pay to not get any adds.
Re:The Whole Web Pays for Google and Facebook to Be Free by eek04_ on Wednesday March 03, 2021 @06:20AM (#26327001)
Using public numbers (references below):

The average YouTube user (>18yo) spends 41 minutes per day on YouTube. Let's guess that an average view duration is 10 minutes (~80% of an average video of 11.7 minutes). That gives us 4 video views per day.

The average per view is $0.18, so $0.72 per day. Multiply by 30 to get a month, and you end up with $21.60.

YouTube Premium is $11.99/month. So yes, there's a huge prize difference - the advertising revenue would be ~$10 more than the YouTube Premium price.

https://blog.hootsuite.com/youtube-stats-marketers/

https://www.statista.com/statistics/1026923/youtube-video-ca...

https://influencermarketinghub.com/how-much-do-youtubers-mak...

Re:The Whole Web Pays for Google and Facebook to Be Free by rightbyte on Wednesday March 03, 2021 @01:16PM (#26332319)
I think that might be way off. Most adds are skipped. And 18/1000 is 1.8 cents not 18 cents.

"On Average the YouTube channel can receive $18 per 1,000 ad views. This equates to $3 - $5 per 1000 video views."

I.e. 0.3 to 0.5 cent per video of which Google pockets 68%:32% which gives about 0.2 cent per video for Google per video view.

The first stats site says about 9 views per visit and day, so 9 videos a day is about 1.8 cent, times 30 days is 54 cents.

A year would be 6.5USD for the average user - about half a month of Premium.

Re:The Whole Web Pays for Google and Facebook to Be Free by eek04_ on Thursday March 04, 2021 @07:17AM (#26341419)
You're right - $18/1000 is 1.8, I was just copying the number from the article. So that's off by me.

However, as far as I understand, Google pays out the ads for premium customers, so you shouldn't count just the "to Google" portion. That's off in your calculation, to a factor of about 3. Using $4 (the average in $3 to $5) and 9 videos per day, we get 0.4cents * 9 * 365 = $13.14/year - a bit over a month of premium. Still devastating to my argument, of course.

Re:The Whole Web Pays for Google and Facebook to Be Free by Theodores on Wednesday March 03, 2021 @08:00AM (#26327742)
The income YouTubers get from the paying customers is nothing. A rounding error. I don't have a link for that.
Re:The Whole Web Pays for Google and Facebook to Be Free by eek04_ on Wednesday March 03, 2021 @10:48AM (#26329906)
Yes. As I've said elsewhere - very few people want to pay their way out of ads - in this case, buy YouTube Premium.

Newest public data I can find says there are 20 million YouTube Premium subscribers. There's 2 billion monthly actives on YouTube - ie, 99% are not YouTube Premium subscribers.

https://variety.com/2020/digital/news/youtube-tops-20-millio...

https://www.youtube.com/intl/en-GB/about/press/