The first iPhone was released in 2007. In 2008 people had only just begun writing apps and publishing to the app store. It's probably fair to say that people were still finding their way around the app store and some people were just curious.
Kids have sometimes ended up dropping thousands of dollars on stupid in-app purchases in games. I'm pretty sure they spent zero time considering the consequences.
Generally I think consumer protections are a good thing.
App Store descriptions were also more prominent at launch than they are today. The developer did nothing to obfuscate what it was nor to try and cheat anyone. The price was there, the description was there. It was exactly what he advertised.
what really got people (and apple) worked up was the idea that someone could create a "nothing" and make a lot of money with that. now we laugh because we can all create crypto tokens and sell them to naive investors.
While there's undoubtedly an intersection between the set "tech geeks who want to be early adapters" and "people for whom losing $1K is no big deal", they're not identical. Remember that the original iPhone was $399[1]; losing 2.5x the cost of the phone to somebody's dumb software joke would not have just been an "oopsie, I guess we'll have to get a slightly cheaper jar of caviar for afternoon tea, Lovey" moment for a lot of us.
[1]: Technically, it was $599 for the 8GB model, but that initial price only lasted 3 months, and early buyers got a $100 credit in partial offset.
There's no point punishing people for accidentally spending money on a digital product they don't want when the tech involved to reverse that decision is available, ready to use, and won't hurt any parties involved
Conversely, there are countless free apps (Facebook-owned included) which extract far more value than 1,000usd from their users... and the users are completely unaware because the price of the app didn't give them pause.