Sneakerheads have turned Jordans and Yeezys into an asset class

Re:Sneakerheads have turned Jordans and Yeezys into an asset... by chewbaxxa on Saturday February 27, 2021 @02:03AM (#26283258)

I don’t really agree that Apple is similar. I am no Apple fanboy, but if you want hardware will all the same features, complexity and polish; in particular a phone, there is no competitor that can make an identical clone. Printing vinyl on a hoodie though, that’s a pretty well solved problem.

As for expressing yourself, does it really count? These brands are marketed at you in a million different ways. Then by purchasing what are you expressing?

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Re:Sneakerheads have turned Jordans and Yeezys into an asset... by xzel on Saturday February 27, 2021 @02:24AM (#26283326)

I'm talking about their branding/advertising and cultural norms, not actual innovation, as in they are considered hip and cool. And yes, that is exactly what marketing is trying to do and it has a clear effect on what people think about the brands and the products and therefore about the purchase of them.

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