Re:Facebook is pushing back on Apple’s new iPhone privacy rules
by throw_away892 on Saturday February 27, 2021 @12:58AM
(#26283014)
I enjoyed Mad Men. But comparing web advertising today to the 70-80s is disingenuous.
Fact of the matter is, advertising today / web marketing relies on user tracking. I'm yet to see anyone debunk this.
Re:Facebook is pushing back on Apple’s new iPhone privacy rules
by beowulfey on Saturday February 27, 2021 @02:16PM
(#26287327)
My point is that advertising right now uses tracking because it can be used, and it makes money.
But in no way does it need it. We could easily go back to untargeted, reasonably effective ads that appeal to broad markets instead of extremely specific ones.
Re:Facebook is pushing back on Apple’s new iPhone privacy rules
by zepto on Saturday February 27, 2021 @10:36AM
(#26285480)
> advertising today / web marketing relies on user tracking.
It’s ‘disingenuous’ to claim that as some cardinal rule.
It’s not - it just happens to be the most popular business fad of the 2010s.
What works in business changes over time. That is a cardinal rule.
Calling tracking a cardinal rule of ads is like calling HTML a cardinal rule of communication. Sure it might be ubiquitous now, but if HTML were to suddenly disappear I guarantee communication between humans won’t stop — it would adapt. Tracking isn’t a foundation, it is merely what has worked this past decade or so.