Only because of the tension between honest communication and marketing. It is not shameful for a feature to be used less because it's misunderstood, but KPI's and product managers don't see the world that way, thus the tension.

I don't think that's always the case or completely the case here.

What is actually communicated is dependent on both parties in the communication. An entirely accurate statement can be made by one party, intended to communicate the facts in good faith. However, depending on what the second party knows, the statement may not actually communicate what was intended or what is true and accurate.

The difficulty then is saying something which is short enough to actually get read and still communicates to a large majority of people an accurate understanding of the situation.

Again, this is the best case where the people making the statement are acting in good faith. It all goes down hill from there though, if they are actually trying to mislead.