Yeah. I'm on a tablet - about 60% of the horizontal space is lost to padding and ads/whitespace, and after a minute of reading a video moves in bottom-left with no close button, scooping up 25% of the screen.

Effectively, only 30% (!) of the surface are used for displaying content. What an utter disgrace. And the data volume that is wasted for all of this nonsense...

There's a reason why mobile ads are so much more expensive - it is extremely hard to block them. Chrome and AOSP webkit don't support any kind of adblocking plugins, and editing /etc/hosts requires rooting (which gets ever harder and harder) or weird VPN/fake VPN solutions that have their own massive security and battery life implications.

There is the possibility to block them via a pihole.

I never tried it myself so I do not know about the effectiveness and false positives.

Pihole works pretty well. I have it set up on a VPN, and the difference between regular internet and no ads internet on mobile is pretty impressive. As a bonus, it blocks ads in native apps too.

Pihole doesn't work on the road, also it is a blanket solution - I can't choose to selectively allow ads (e.g. in games).

Forbes has ads?

I have quite the adblocking setup for my network and browser. Every now and then I get a glimpse of what the bulk of humanity has to endure on websites. I can't believe the difference. Those of us who enjoy an ad free Internet experience a completely different Internet lifestyle.

You don't have uBlock Origin?

Shhh he's paying for our experience