Those are usually called “hygiene factors” in the literature.
"Hygiene" for the record has nothing to do with deodorant, at least not per se, but instead the willingness to remove negative traits. However, just because you remove negative traits doesn't mean you have any positives. Just cuz you took a shower this morning, wear clean clothes, and trim your fingernails doesn't mean you're not an asshole, and that we should friends with you.
Same deal with jobs, cultures, etc. The work may be risky and dangerous, but if there are enough positives to outweigh those negatives, people might stick around. But even if you strip out the negatives, people will eventually float away from jobs that aren't fulfilling or that don't offer any positives.
I ran across an interesting one earlier, understanding Maslow's Needs by negative example: We usually say that, when someone has food and shelter and safety, when they have friends and feel a sense of belonging, they can pursue higher stuff. And we know at some level that if someone is starving, they will do anything to find food -- civilized behavior goes out the window in that mode. But we forget that if someone has no friends and doesn't feel a sense of belonging, they will also stop at nothing to rectify THAT.
Suddenly so much conspiracy stuff makes sense.