When did generic grocery brands get so good looking?

Re:When did generic grocery brands get so good looking? by dazc on Wednesday February 24, 2021 @02:18AM (#26247496)

Tesco, in the UK, did this too but only recently. They used to have a 'basics' range with labelling that said nothing but 'cheap'!

Instead, they now have these wholesome-sounding brands such as Redmere Farms, Nightingale Farms, etc which imply you're buying from some twee family business instead.

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Re:When did generic grocery brands get so good looking? by twic on Wednesday February 24, 2021 @03:00AM (#26247694)

'Basics' was Sainsbury's, Tesco had 'Value', with its incredibly bold branding:

https://logos.fandom.com/wiki/Tesco_Everyday_Value

They also have "Stockwell & Co" for the things which don't come from British farms, like jam and baked beans. That at least is a nod to history, because Tesco started out selling tea packaged by T. E. Stockwell.

They are entirely upfront about their brands:

https://www.tesco.com/groceries/en-GB/zone/exclusively-at-te...

It amuses me that their dairy brand is 'Creamfields', both because that's too obvious, and also a house music festival:

https://creamfields.com/

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Re:When did generic grocery brands get so good looking? by dazc on Wednesday February 24, 2021 @03:15AM (#26247790)

Thanks for the correction. The branding obviously works since I would have never dreamed of buying 'basics' or 'value' in their original branding but do sometimes buy the 'farm-brand' veg and 'Stockwell' products.

Wairtrose also have an 'Essentials' range although the labelling is very similar to regular priced products. I buy these without a second thought.

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