Hi Alan, We've been working with people from both end of the spectrum (on the tools and in the office). I completely agree that the system may not have any appeal for the guys on the tools who don't give a shit. There are definitely plenty of them out there. What we have found that there are also plenty of guys on the tools that do care and do want to do a better job. They like the tool and want to do a better job.

PS> we are already working on the next iteration of the product tag to make them more hardcore.

Cheers