My comment sounds a little anti-blue collar, so I should clarify what I'm getting at. I grew up with roughnecks in and around oil fields. I'm looking at this through their eyes.

When they look at electronics, they see another thing about to break. These are guys that are used to dealing with industrial grade hydraulic systems and the like.

They also feel like they know what needs to be done to get the job done, and they are highly uninterested in introducing another way for the boss to more efficiently hassle them.

IMHO that means your biggest challenge is making fans out of the guys on the wrench through absolutely bulletproof reliability and convincing managers to not use it punitively.

Great comments - people that manage people that don't give a shit are our target market. But point taken.

I used to sell and commission equipment in the field, this meant visiting lots of sites and working in the service crews as a junior (getting tools, pumping grease, sweeping floors) to install and commission what was sold. I had a mix of field and office duties.

You are right in saying our RFID tags are not as rugged as they could be, we are currently making them by hand, while we wait for our injection moulding tooling to be delivered

Hi Alan, We've been working with people from both end of the spectrum (on the tools and in the office). I completely agree that the system may not have any appeal for the guys on the tools who don't give a shit. There are definitely plenty of them out there. What we have found that there are also plenty of guys on the tools that do care and do want to do a better job. They like the tool and want to do a better job.

PS> we are already working on the next iteration of the product tag to make them more hardcore.

Cheers