TransferWise changes name to Wise

Re:TransferWise changes name to Wise by joecool1029 on Sunday February 21, 2021 @11:19PM (#26220806)

Someone didn't do their trademark research. Out on the east coast US (like NYC metro) anyone hearing the name Wise isn't going to think 'transfer service', they are going to think potato chips: https://www.wisesnacks.com

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Re:TransferWise changes name to Wise by arcticbull on Sunday February 21, 2021 @11:26PM (#26220850)

I see this like Delta Faucets and Delta Airlines. I've never had any trouble thinking of one when I meant the other, and I suspect the same is true here.

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Re:TransferWise changes name to Wise by mmerlin on Tuesday February 23, 2021 @12:36AM (#26234141)

Trademarks have 40+ categories. Look up how many trademarks with the word "acme" in them can happily coexist.

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Re:TransferWise changes name to Wise by MagnumPIG on Monday February 22, 2021 @12:00AM (#26221035)

I assume they did and figured nobody would mistake a chips brand with an FX service. Legally I'm sure it's not a problem.

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Re:TransferWise changes name to Wise by sumedh on Monday February 22, 2021 @03:06AM (#26221999)

There is also another wise.us service.

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