Right, but in the early years of messaging, a lot of media was generated that spoke in volumes without proper scientific understanding; or the actual conclusions were stated publicly before sufficient certainty was had, leading to the average person seeing wildly different narratives begin to conflict, one after another. That's a colossal messaging failure, and what's worse is that politicians tend to get stuck in one of the intermediate messages regardless of how outdated it becomes, using it to drive action in all sorts of wrong directions. See the problem?