Maybe a few people in Asia, Africa, South America can afford it, but it is very few, and in the places where people can they are likely to already have better service.
About 3.5 billion people don't have reliable access to the internet[1]. That's a large market.
The satellites are orbiting anyway.
For household customers in OECD countries, Starlink will charge OECD retail prices.
Customers in developing countries represent extra revenue for negligible extra cost, so Starlink can practise geographic price discrimination to maximise net revenue.
Or Starlink could permit "village WISP" bandwidth reselling arrangements in specific geographic areas. A video call needs no more than 2 Mbps down and up, so you can probably serve up to 50 undemanding households plus a one-room school and a medical clinic on one connection (with appropriate rate limiting and local caching).
Starlink can also price-discriminate by latency tier for high-frequency traders and arbitrageurs. They can price-discriminate by QoS for organisations that demand a guaranteed minimum bandwith (e.g. militaries). And then there are shipping lines and air lines.
1. https://www.weforum.org/agenda/2020/04/coronavirus-covid-19-...
("weforum" is the World Economic Forum.)
Today every where in the poorest parts of the world are connected with cell phones.
If you split between 5 houses, you still get decent bandwidth (you wont be watching 4k, but then again if you can afford 4k screens ...), and the price is 100 USD + 20 per month.
If you don't have any other option this might be decent alternative
Netflix says you need 25 Mbps for "Ultra HD Quality"[1], so yes, you could watch a different 4K stream in every house simultaneously. And have 25 Mbps left over for other traffic.
Edit to add: Netflix is right.
If you can't get reliable 4K with a 25 Mbps connection, the most likely reasons are:
- First by a wide margin, is that you are using Wi-Fi to connect your display device. Don't do that. Use ethernet (at least until you have 802.11ax everywhere).
- Second, you have a flaky connection to your ISP. Misconfigured, marginal (e.g. DSL more than 2.5 kilometres from the cabinet) or in poor electrical condition.
- Third, you have neighbours regularly operating very large electric motors or electric arc welders.
- Fourth, your ISP doesn't know what it's doing, or is deliberately monkeying with your service to try to upsell you.
This is something to keep in mind and not obvious to people living in 1st world countries.
Anyway, even that number alone is a sizable market, and even Comcast would be happy with a fraction of it. I know some parts of the world are better off than the USA, but I also know many parts are worse off.
But i think that they would have to become ISP and comply with local law with most jurisdictions if they want to have local ground stations. Not sure how that will go.