I just got fooled by another Amazon dark pattern and ended up with a Prime free trial I don’t want. Went to cancel it immediately, and wow so many hoops to jump through. Hopefully I did it right. If they end up forgetting I canceled they are getting a chargeback so fast it will make their heads spin.

Curious, I cancelled mine yesterday because they messed up my billing and wouldn't/couldn't unsuspend it¹, so the CS person suggested to cancel and resubscribe. I did have to confirm about three times that this is what I wanted to do, but in no case was it hidden or not obvious.

¹ it was a bit of a mess, they first tried to bill an empty credit card, but only notified me after several attempts when prime was actually suspended. I added a regular credit card, but they don't conform to the new EU rules about authentication so it just got declined. Again, they didn't tell me they were even trying. So I added a SEPA account which is possible through the UI, but apparently they required a credit card. In the end I just cancelled, and re-signed up under the amazon of the country I live in (which is fairly new, hence not doing it the first time.) At least I get another free trial month for the hassle.*

I cancelled it a couple of years ago so perhaps things have changed, but afaik I'm not alone in feeling it was intentionally designed to confuse...lots of scrolling, multiple buttons with slightly different wordings, confusing warnings about when exactly the benefits end.

Just the fact that I–a software engineer and longtime Amazon customer–felt compelled to open a new tab and Google questions about the cancellation process, seemed ridiculous to me. Plenty of less tech savvy folks are sure to have been confused, tricked or given up in the process.

https://www.bbc.com/news/technology-55637140

https://www.youtube.com/watch?v=GpEQ4OWNO4Y&feature=emb_titl...

FWIW this was amazon.de, it could be the flow there is different.