I cancelled it a couple of years ago so perhaps things have changed, but afaik I'm not alone in feeling it was intentionally designed to confuse...lots of scrolling, multiple buttons with slightly different wordings, confusing warnings about when exactly the benefits end.

Just the fact that I–a software engineer and longtime Amazon customer–felt compelled to open a new tab and Google questions about the cancellation process, seemed ridiculous to me. Plenty of less tech savvy folks are sure to have been confused, tricked or given up in the process.

https://www.bbc.com/news/technology-55637140

https://www.youtube.com/watch?v=GpEQ4OWNO4Y&feature=emb_titl...