I agree, and I believe this is in part because it is these kind of people that malware is targeted at. We, the tech savvy, will be smart enough to not do something because we pay attention at permissions or what extensions, programs, tools, etc are doing or want to do. The tech illiterate still do know how to use Google, search for what they want to do, click on the first thing that looks like it will do what they want, download and use it. If it doesn't do what they want, it remains there and they go and repeat these steps until they find exactly what program, etc does what they want, all while the bad ones remain installed, doing bad things.

My wife fell into this category when we first met, after I began teaching her even just some basics and she learned to question things and be more careful, I haven't needed to "diagnose" her computer in a long time (I still do regular maintenance, but irregular issues never come up anymore). So I would say that education is the biggest key in this regard, teach them to start with a zero trust model.