My gut is people are responding positively because they see it as so insanely underpriced as to be not worth worrying about.
For one thing, no one who sees $6 of value won’t see $10 of value, so you could raise prices 67% right there. (Maybe there’s an odd person who sees $5 and is willing to pay $6.) You might even find more takers at $100-200/desk/month than $6/user/mo. It’s easy for them to budget; it solves a problem they have; you might look more credible or easier for the office manager/harried HR person who doesn’t care if they pay $120/mo for 20 users or $400/mo for 4 desks. Those numbers are “the same” for office managers.
Look up patio11’s general advice (tl;dr: charge more) and take it to heart. Best.
There's simple things for crazy cheap, complicated things with giant price tags, all intertwined in a brand new land-grab to get adoption.
The founder of Superhuman.com recently introduced us to the Van Westendorp Price Sensitivity Meter, and recommended we also check out the book 'Monetizing Innovation' -- more to learn!
We only charge for active employees who are scheduled in office (excludes remote employees). Customers have responded positively to this pricing model so far. But we are still learning.