Groupon isn't trying to pretend that they're profitable or that they'll be profitable in the near term. Smart long-term investors will look at their financials and their business model in order to make an educated bet on whether Groupon can successfully transition from astonishing hypergrowth to sustainable profitability -- preferably after the dust kicked up by the IPO clears.

Groupon are trying to pretend they're profitable — that's a major component of the original article here. They even made up a new accounting metric to try to persuade people of this (if you only avoid the pesky sales+marketing spend).

I think this "Adjusted CSOI" nonsense is tantamount to Groupon admitting that they're not profitable.