Re:Spy pixels in emails 'have become endemic'
by tweetle_beetle on Wednesday February 17, 2021 @12:20PM
(#26168820)
The nature of an email newsletter which aggregates third party content is that the only target goal is something opening your email and then enjoying the content enough to click to read more about it.
I don't necessarily like the model, but if this is your business model, then there's nothing else that can be measured to monitor ongoing success apart from:
- how many new users signed up
- how many existing users unsubscribed (or marked as spam)
It's a tough ask getting sponsors based on those two metrics alone.
Re:Spy pixels in emails 'have become endemic'
by bberenberg on Wednesday February 17, 2021 @12:19PM
(#26168808)
The product of parent is literally the newsletter.
Re:Spy pixels in emails 'have become endemic'
by kube-system on Wednesday February 17, 2021 @01:14PM
(#26169573)
It is quite common to measure all of those.
How about measuring interaction as the user doing something like logging into your site, buying a product, posting a comment on your site, sending you an e-mail -- those are actual interactions. By not counting simply opening the e-mail as interaction, you can satisfy your worries about bothering people without spying on them. You can use the lack of logins or e-mails from the user as an indication of disinterest.
The profit incentive that's built-in via collection of user data makes any "it's for the user's best interest" argument questionable.