No kidding. If you're on team "Do whatever it takes to win" then you better at the very least applaud when people do whatever it takes.

You can't tell your team "Do whatever it takes to win", and then when they work their asses off for you turn around and say "Well long hours aren't a badge of honor"

This is an asshole who wants people to work themselves to death and doesn't want to give any sort of reward or recognition for it.