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A comment on Spy pixels in emails 'have become endemic'. Parent comment

Re:Spy pixels in emails 'have become endemic' by iamacyborg on Wednesday February 17, 2021 @04:34AM (#26164500)
> You're supposed to stop sending emails to someone who's not interacting with them, or you get an extra point towards being flagged as spam.

It's a bit more complicated than that. There are many reasons why a pixel may not fire but the email is still read, and there are many ways pixels can record false positives.

Relying on email opens is really not a good measure of engagement.

Sadly, inbox placement is almost impossible to measure without email open tracking as feedback loops from gmail/hotmail/etc are just not good enough.

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Re:Spy pixels in emails 'have become endemic' by petercooper on Wednesday February 17, 2021 @05:20AM (#26164808)
Relying on email opens is really not a good measure of engagement.

It's not, but it's what we have. It's a bit like how counting podcast listeners based off of downloads is a terrible system too but it's all they have to go on (I'm subbed to hundreds and don't listen to 99% of episodes).

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