It's also easier than you think to change these habits.
It describes a fascinating, if partly tragic, life and I'm surprised not to have seen a movie about it. Anyhow, at the bottom of the Wiki page is a link to a piece in Inc. magazine from April 2012 [2], The Undiluted Genius of Dr. Bronner's.
This gives a brief biog of the man and also interviews family members running the company now (or, at least, in 2012). Weird doesn't do the company's early or recent history justice; a cracking article - and the next time I go to the US (if I get to, Covid etc) I am definitely going to pick up some product.
[1] https://en.wikipedia.org/wiki/Emanuel_Bronner
[2] https://www.inc.com/magazine/201204/tom-foster/the-undiluted...
Most people I know see it only as a body wash, and get freaked out when I use it for other things like mopping the floors.
Edit: Link to the full text for those who feel the need to down vote my shopping preferences. http://dev.null.org/psychoceramics/collection/bronner.html
Aside from that, it's the only brand I've seen which reliably does not put literally poisonous substances in their main product.
It is definitely not just "all love".