Well, raising awareness and persuasion are two different things. For old school types, one of my favorite techniques is incepting a very low stakes experiment into their head and making them believe it was their idea/having them take the credit for it.

To do this properly, you can't proselytize, which is generally what I see "raising awareness" to be -- you need to translate beyond the interpersonal gap and figure out how to say things in someone else's language building on their values. To your point, if that means sending a cookie-cutter Thrive Global clickbait article, well, maybe that's exactly what the product is designed for.

Funny, by writing this all out, I seem to understand that old canard about management consultants being primarily paid to help executive fight internal battles a lot better...