> I much preferred the time when kiteboarding sites had static kiteboarding ads instead of the current situation where ads are totally out of context.

Or out of nowhere. I get ads for real estate in Chicago - except that I live across the Atlantic. Or ladies products every time after my fiancee used my phone.

Not to mention how most ads are just plain bad. I don't mind actually watching good ads - I was hooked onto buying the Asus Zenbook Pro Duo for a while because of its ad (although later I learnt that the product was shit). The Honda Day/Night ad is another one that comes to mind.