What you have stumbled upon is actually a curse brought on by the toolset of Big Tech being so crippled by an overreliance on centralized capital. Decisions are made by few, and the impact of those decisions is high. This means Big Tech companies have to hedge to maintain access so they will end up bending over backwards to ensure their continued access to markets, and the hyperoptimization they bring to the table makes the formation of many smaller, more difficult to control versions of the same info propagation systems economically inviable. This prevents the formation of resistance to centralized control mechanisms by greater numbers, and the inherent overhead of organizing a distributed control scheme by tinpots or violent regimes. You can only get away with so much violence before large swathes of people hopefully start having second thoughts, in theory.

Morally speaking, I do not believe tech should be doing any censoring. There are many that would disagree with my viewpoint, but it is my firm belief that it is everyone's responsibility to be eyes open to every level of atrocity we as a species are capable of. Yes, it makes the world feel a lot less safe, but paradoxically, I think it may actually decrease the overall level of friction created by artificial information propagation barriers.

Hierarchical adversarial systems can only persist in environments of informational asymmetry. Once everyone is exposed to the same deck of cards, the rest, in my experience, tends to sort itself out.