It reminds me of that interview a few years back 'Ms Bacall, what was it like working with a screen legend like Nicole Kidman?'

For those like me who didn’t get the reference:

http://news.bbc.co.uk/2/hi/entertainment/3640454.stm

> I want a link/cite to the original paper in the first para.

I'm guessing this might have changed since you wrote your comment, but the very first sentence does contain a link to the paper.

The paper itself is longer than 2 pages (but not by a lot!) but the "Proof of the main theorem" section is only 2 pages long.

> the way a supermarket puts the milk at the far corner of the store

I never noticed, but I can only recall a single instance from a set of 10 or so where that isn't the case.

Any links on related content to the topic?

There's a econtalk or maybe a planet money that goes into detail on this: the cold chain is super important in food safety, especially for stuff like milk. You want to be able to move from refrigerated milk truck to grocery store food fridge rapidly, so you put the milk near the loading dock. And of course, you keep the loading dock as far away from customers as possible so they're not inconvenienced.

Moving the cold chain closer to checkout involves additional expenses, so it works more for higher margin products, and ones a bit more forgiving if there's a thaw, like Coke, Monster energy drinks, and canned coffee from Starbucks.

So the question becomes: would you pay 50 cents more for milk from a fridge at checkout, when you can get the same thing at the back?

EDIT: it was the host of econtalk, appearing on NPR Planet money:https://www.npr.org/2014/08/01/337034378/everyone-goes-to-th...

But in the spirit of the question, search for "dark patterns" and "consumer nudging". Also, there were some Chicago economists writing on the topic. I don't have the book to tell you title/authors, but it was again something on nudging and exploiting the fast thinking for long term goals.