You can also copyright the text describing the rules of the game. But, I doubt they'd be so lazy as to copy that...
And, of course, you can trademark the name of a game. As you said, Scrabulous is probably too similar to Scrabble.
I think it's possible to legally make a Scrabble knock off (not a lawyer, though!)... but, if Scrabulous had used a non-derivative board, word list, and a completely different name would they have gotten so popular?
Some dictionaries have been inserting a fake word into their lists so that they can copyright that specific word and go after the infringer for using that word in their dictionaries. They can also copyright the definition of words. But you can't copyright Scrabble's list of acceptable words.
"Ghost words" (http://en.wikipedia.org/wiki/Ghost_word)
Honestly I doubt that Hasbro could successfully pursue a copyright infringement case over Scrabulous. Scrabble has a very generic design which is mostly directly implemented from the rules. Hasbro's best bet would likely be a trademark claim. Though, if a court determined that "Scrabble" has become a generic term for an acrostic game then they could actually lose the trademark. That's a serious danger, just from my own personal perception.
The DMCA is a lousy way for Hasbro to try to eliminate Scrabulous. If I were Scrabulous I would send a counter-notice, at which point under the DMCA Facebook would be required to reinstate the game. Then take it to court. Hasbro will have a hell of a time making this one stick.
Edit:
The safe harbor and counter-notice provisions of the DMCA are the only thing I like about it.
Hasbro is the current Evil Empire of the toy industry. I would not mind seeing them taken down a peg. Long live the underdog!
Actually... now that the competition is shut down, I wonder if I should implement this. Can I have some funding, kthx? ;)
http://boardgames.about.com/library/news/bl000208a.htm http://www.insidemacgames.com/news/story.php?ArticleID=867
So what if it's a copy? You cannot copyright a game: http://www.copyright.gov/fls/fl108.html What Scrabulous should have done is to modify their name so it's not even similar to Scrabble (and doesn't share a syllable and a half) and they should have fought this in a court. They've made enough money to hire an excellent lawyer in the US. Had Hasbro had a really good case, they would have filed charges in court. They opted for a generic DMCA...