That's not true. I know very few meat eaters who don't like falafel (and many of those who don't are picky eaters and hate anything that isn't mac and cheese). I get falafel and meat about equally; falafel doesn't leave me with that "I just ate 3/4 of a pound of greasy meat" feeling that shawarma can.

I will honestly say that I typically prefer vegetarian food that isn't fake meat. Indian food with paneer is really good, black bean burgers are fantastic, pad thai with tofu is really good.

I am somewhat partial to the vegetarian spiced meats, though. Vegetarian chorizo is remarkably close. I think because the spices are an overwhelming part of the flavor, all it's really missing is a little more chewiness.

>Yes, but those people are usually already vegetarians.

I realize I didn't clarify this with my original statement, but I meant 'folks I know who are avowed meat-eaters, and not vegetarians'.

To be honest, this surprised me a little, too. But I've come to realize a lot of 'meat>*' people really love the veggie dishes I share with them, as long as it's an upfront, honest vegetable dish, and not trying to pretend it's something else.

Is it? I find it hard to believe that. If that was true, the market for these products would be vanishingly small. Every potential customer would be merely in the process of transitioning out of the market.

I'm certainly a counter-example, and know a few others. Though I also do know one person that has no desire for them, but they also tend to avoid more prepared or processed foods entirely.