It's a weird meat taste, though, in this uncanny valley of meat like flavor. Something is a bit off about the impossible burger and others, and it tastes like they tried to hide it with grease. Cooking this sort of fake meat makes it evident why that is. You won't see high amounts of grease on the box, but you need it to cook, and fake meat absorbs grease like a god damned sponge. I have to use a massive amount of olive oil to brown fake ground meat. And it makes sense because there is nothing in there to render out, so stuff has to work its way in instead like osmosis.