How to lower the price of plant-based meat

Re:How to lower the price of plant-based meat by OJFord on Saturday February 06, 2021 @07:41PM (#26051561)

> The Impossible Whopper is almost there now. It just needs to get a couple of notches better, and be the same price as a meat Whopper and there'd zero reason to choose the meat Whopper anymore. And if you can get the Impossible one cheaper than the meat one, it will be the default choice,

I'm not sure about cheaper, I think that might have some of effects - perceived inferiority, etc.

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Re:How to lower the price of plant-based meat by sitharus on Saturday February 06, 2021 @08:01PM (#26051685)

So much of the population have to eat the cheapest thing possible it'll certainly have an effect. Make it $1 extra for meat, some will take it but many will save the dollar for something else.

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Re:How to lower the price of plant-based meat by DaiPlusPlus on Saturday February 06, 2021 @09:25PM (#26052079)

I feel it’s not “cheapest” but “easiest” - though the two are inextricably linked: easy leads to cheap.

I wonder if a hole-in-the-wall franchise based on serving Soylent-based food might work - like a Boba Tea or Pho place, but serving insulated mugs of hot Soylent?

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Re:How to lower the price of plant-based meat by biztos on Sunday February 07, 2021 @04:17AM (#26053750)

I would buy that for sure, as long as the shop was painted green.

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Re:How to lower the price of plant-based meat by ianai on Saturday February 06, 2021 @07:56PM (#26051653)

If it means more people are able to eat more nutritiously I say do both. They can pump some more oil into a higher priced version or something.

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Re:How to lower the price of plant-based meat by GordonS on Sunday February 07, 2021 @06:26AM (#26054260)

I would argue that being cheaper would be a positive selling point, rather than a negative one.

Consumers know that producing meat takes a lot of time and effort, and is therefore expensive. They also know that vegetables are much cheaper than meat.

Personally, I'm not going to try an Impossible Whopper if it costs more than a normal, meat-based one, because in my mind it should be cheaper, and I'd feel like I was getting ripped off by excessive margins.

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