I don't understand why they should have expected everyone to deplatform them. Facebook hosts the same content in far greater quantity and has clearly demonstrated that they can't moderate effectively, but there's no bulls-eye on them over that. What's different about Parler besides the ownership?
Facebook is 233x larger, profitable, and self-hosting - they don't have to keep their cloud service provider happy.
Parler was dependent on AWS for services but didn't comply with their terms.
Facebook is bigger, and has power.
That means that (a) they're harder to attack, and (b) they have purposes beyond ONLY fomenting insurrection and genocide. That means they'll operate in more of a gray area by intention, and will in fact try to self-moderate when the cost of fomenting insurrection and genocide risks becoming more expensive than the profit (ideological OR financial) for fomenting insurrection and genocide.
The difference between Parler and Facebook is, Facebook will take your money but then throw you under the bus if you're malicious and endangering their platform. Parler went down with the ship because it was more important to them than just taking the money.
And in any case, they own their own DC's.
Wait, which of those companies is using the publicly offered terms of any public cloud vendor?
This is basic stuff, the problem with Parler is that their team seems to have no experience hosting controversial content.
> surviving deplatforming is much more difficult than armchair orange website architects seem to acknowledge.
Somehow the internet is full of websites (some of which probably had much higher traffic) that did just fine though
If Parler had self-hosted, would the potential wrath of the media just have turned to their upstream telco or whoever instead of AWS?