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Re:Email from Jeff Bezos to employees by laurent92 on Tuesday February 02, 2021 @07:07PM (#26008885)
Legend says Steve Jobs told his two cofounders, who were scratching their heads over an innovative name, that if they didn’t find a name within 24hrs he would incorporate as Apple.

Which is good enough and no reason to hold up the whole process for a decent name.

Re:Email from Jeff Bezos to employees by tdeck on Friday February 05, 2021 @03:05AM (#26034133)
I just ran across this talk where Jobs basically makes that claim:

https://m.youtube.com/watch?v=0lvMgMrNDlg

He says it was also because he liked apples, and it was ahead of Atari in the phone book.

Re:Email from Jeff Bezos to employees by 908B64B197 on Wednesday February 03, 2021 @09:57AM (#26014118)
It's also in front of Atari in the phonebook.