Email from Jeff Bezos to employees

Re:Email from Jeff Bezos to employees by powersnail on Tuesday February 02, 2021 @06:15PM (#26008395)

I feel that the importance of optimizing brand name is over-hyped. A lot of it is retrospective reasoning, arguing why such name is good for popularity after the brand becomes popular.

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Re:Email from Jeff Bezos to employees by laurent92 on Tuesday February 02, 2021 @07:07PM (#26008885)

Legend says Steve Jobs told his two cofounders, who were scratching their heads over an innovative name, that if they didn’t find a name within 24hrs he would incorporate as Apple.

Which is good enough and no reason to hold up the whole process for a decent name.

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Re:Email from Jeff Bezos to employees by tdeck on Friday February 05, 2021 @03:05AM (#26034133)

I just ran across this talk where Jobs basically makes that claim:

https://m.youtube.com/watch?v=0lvMgMrNDlg

He says it was also because he liked apples, and it was ahead of Atari in the phone book.

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Re:Email from Jeff Bezos to employees by 908B64B197 on Wednesday February 03, 2021 @09:57AM (#26014118)

It's also in front of Atari in the phonebook.

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Re:Email from Jeff Bezos to employees by skynet-9000 on Tuesday February 02, 2021 @06:37PM (#26008629)

I don't know, I was going to start an auction site with the memorable name "eBay", but then someone beat me to it.

(Counterpoint: it is pretty short and pronounceable..)

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