I believe Grid5000 did it before Amazon [1].
It opened in 2005 and allowed users to automatically book hardware (with OAR [2]) and install their own images (with Kadeploy) on dedicated hardware.
[1]: https://www.grid5000.fr/w/History [2]: https://www.grid5000.fr/w/Getting_Started#Reserving_resource...
There's nothing absurd about the way Amazon and Apple defined cloud computing and smartphones. They deserve as much credit as anyone for the services / products we know today as cloud computing and smartphones. The version of the smartphone that took off in sales, took over the culture and has become a human staple globally, was entirely defined by Apple's iPhone. No other company did that, it was Apple, period. To not recognize them as the prime mover of smartphones would be absurd.
Absolutely. You’ll note that the OP’s word choice was invented - defined would indeed be appropriate and not at all absurd.
Which is to say there’s a sense in which you’re right and a sense in which this is an absurd statement..